Style Guide

GHC’s brand reflects its values, personality, and traditions. A strong, consistent identity ensures professional and effective representation.

This expanded Brand Style Guide provides essential guidelines on:

• Logos & Colors – Proper usage and specifications
• Fonts & Typography – Approved typefaces for branding
• Mascot Policies – Guidelines for using Bolt in branding
• Social Media Policies – Best practices for official accounts
• Signage & Displays – Standards for campus and event signage
• Photo & Video – Approved styles, permissions, and usage

All externally facing materials should be created by Marketing & Communications, and all materials should follow brand standards.

For questions or assistance, contact marcom@highlands.edu or submit a request via the Marcom Service Form.

Accessing GHC photos and brand elements

The CHARGER Brand Portal is here to assist our GHC family in browsing, searching, and downloading our brand assets such as photo, logos, graphics, and templates. This digital asset management system, DAM, is a tool designed to provide you with access to all of our GHC digital assets.

To access, visit highlands.netx.net. Click the blue “GHC staff click here to login” box and use your SSO credentials. Here is a video that show how to use use the portal.

For event photos, use the GHC flickr page.

GHC Email Signature Builder

All emails and other communications from GHC faculty and staff should follow the visual brand guidelines. This email signature builder tool makes it easy to create a professional, on-brand email signature in just a few clicks. Once your signature is generated, simply copy and paste it into your Outlook signature settings to start using it immediately.

GHC Templates (Canva, Powerpoint, Word)

The Marcom office requests that employees use our branded templates when creating presentations, documents, etc. GHC employees can download the templates on the Intranet and log in with your GHC credentials.

GHC Thank You Cards

At GHC, we believe in the power of appreciation! To help departments express gratitude, we provide GHC-branded Thank You cards that employees can use to recognize students, faculty, staff, volunteers, donors, and more. Whether it’s for an event, a special contribution, or simply to share appreciation, these cards make it easy to say “thank you” in a meaningful way.

Need a few? Reach out to us at marcom@highlands.edu to request a supply!

Promoting Your Event

The Marcom office provides assistance for marketing and promoting campus events. You can download our guide for more information by clicking here.

Weather and Emergency Notifications

The Marcom office is responsible for sending out inclement weather notifications. Learn more about how information is communicated about inclement weather closings/delays and campus emergencies by clicking here.

Student Photo and Video Policy

Occasionally the Marcom office will take photos or videos of various programs, around campus, or at off-campus events for use in official marketing materials and on social media. Students who do not wish to have their photo taken must notify the photographer of their wishes. Otherwise, it is assumed that the student approves use of his or her image in college marketing materials.

GHC Virtual Meeting Backgrounds

If you are using Teams in an official capacity and would like to use a branded background featuring GHC, please visit the download page on the Intranet for instructions and backgrounds.