Marcom Monday: Help GHC Stay on Brand!

Did you know GHC branding is important to retention and recruitment?

The way an organization presents itself reflects its values, personality and traditions. That’s why logos, word marks and other symbols representing the college must be used in a consistent, professional manner. They convey and enhance brand position and visual identity.

While the Marketing & Communications department creates all materials for external use, it also tries to review printed pieces that are produced for internal purposes.

For your reference, Marcom has created a quick style guide. The guide covers GHC’s colors, fonts, and logo.

If you have questions or need further explanation or help, please contact GHC’s Marketing and Communication Team at marcom@highlands.edu.